What is a Keyword?
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that some of an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
Why are Keywords important?
Do you know what keywords your website is currently ranking for online? A keyword is very important for every business website as they drive targeted web traffic. Keywords are the words and phrases that Internet users type into a search box of a search engine, such as Google, to find what websites that match what are looking for, some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred. At the same time, some high trafficked keywords are very competitive online because many businesses are trying to get referrals and traffic from users when they search for those keywords while others are not.
Why Choose a Keyword?
A keyword is Web pages contain information that people are looking for, so while writing a page, one has to think of the search terms that people will use to find their web page in the search engine. Defining a keyword narrows the search results down, making it easier for people who are interested in certain information to find it without going to the wrong web pages.
Finding the right keywords for your web page could sometimes be tricky, so here are some points you should be mindful of when integrating keywords in your web page.
What is keyword research?
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.
Keyword research isn’t just about verifying how many searches a particular keyword has — it’s also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn’t just a big part of search engine optimization, Why? Because it can help you find ideas for your next blog post, learn more about the needs of your audience. Ultimately, by researching the words people type into search engines and using this research to create targeted content, you can drive the right traffic to your site.
What are Long Tail & Short Tail Keywords?
A long tail keyword is a keyword Phrase that contains at least 3 words, For example(whenever a customer uses a highly specific search phrase, they search for exactly what they are actually going to buy.)
- Target more Specific Audience
- Typical 3 plus keywords
EX: Where can I buy organic chocolate cookies. (t is easy to rank in search results)
Short Tail Keywords:
Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words. “shoes” (1 word) is an example of a short tail keyword, whereas “best red Nike men running shoes” (5 words) is a long tail keyword.
- Typically 1 to 2 keywords
- Target Broad Audience
Ex: Organic Cookies (Broad results, More traffic, )
Word Count in a Keyword:
While looking for keywords in a keyword generator, the search volume and the competitiveness of the defined keyword is more important than the number of words being used. If you have maximized the long tail keywords and the searches and competition of some words are not flattering, then it wouldn’t be effective and you would refer to those as low competition keywords.
How do we calculate the number of words and characters?
- A word can consist of number, alphabets or both.
- The script is very sensitive to whitespace characters ( spaces, tabs, line-break, etc ).
- Each space is considered as a word (so please make sure that you eliminate extra space at the start and end of your paragraphs).
- Keyword search is case sensitive
Keyword / Character / Word Count Tool.
Search Volume of a Keyword:
In targeting a keyword in a keyword generator, the search volume is very important. Investing in a keyword with a tremendous keyword search volume will definitely attract more visitors for your website. You can only define keywords like that by using keyword tracking tools.
Competitiveness of a Keyword:
No matter how good and impressive the search volume of a keyword is in a keyword generator, after defining a keyword, you should be mindful of the competition. Using a keyword competition tool can make sure you are targeting a keyword with a very high competition.
Choose Your Target Keywords
Choose the right words for your search by concentrating on keywords that are right for your site. After you have defined the keyword, if you cannot offer conversion for the keywords you are targeting, it will not make sense targeting them.
- After defining a keyword, target hot words only for brand awareness.
- Do not use words with multiple meanings.
- Do not choose words that are too cold.
- Always target longer phrases, which have two to three words.
- Gather your keyword candidate list.
- Ask people around you how they would search for your website in order for you to define keywords.
- Focus primarily on the nouns.
- Add adjectives after the nouns.
- List several different categories of adjectives like a comparison, qualifier, function, attributes, and action.
- While defining a keyword, ask yourself what your customers need? What problem are they trying to resolve? What words do they use to explain their problems?
- What content/web page do you have on your site that would satisfy someone’s search? What words would you search to find that content?
- How would you describe your product to a novice?
- Check your current search referrals.
- When defining keywords, don’t target existing customers for search.
- In order to properly define keywords, research each keyword candidate.
Here are 7 strategies to help you get lucky with your ranking quickly:
- Use the less popular version of a keyword. …
- Use many keyword modifiers. …
- Mix up you’re on page optimization. …
- Go deeper than the competition is going. …
- Move away from the commercial keywords. …
- Buy traffic.